New Vision Videos for TV & Web

I think we all can agree that video marketing is the trend that is remaining on top of its game!  Just ask the hundreds of thousands of newspaper columnists, online reviewers, book authors, marketing economists and even your kids who spend at least 5 hours a day reading, writing and talking about the power of video.  So what is YOUR business waiting for? What is YOUR excuse?

It seems I hear the same points trying to be made each week when I am out seeking ne...

On Location: Schedule a Stress Free Business Shoot

Scheduling any outside vendor to come into your place of business can be stressful, especially during open hours of operation. So there’s no surprise that arranging a film or video crew to shoot seems to freak some business owners out!  It’s all about planning- actually planning right.

When a customer wants more than one video produced, eventually now or later, we find that some

I’ve heard it many times recently amongst my colleagues that we “live in a video culture”.  Today’s customer seeks information not only without all the fluff but almost without effort.  With the internet at their fingertips at every portal they do the research they need to feel comfortable enough to make that purchase. So if you don’t have video on your front page telling them about you, then you may have just missed that one big hit (or sell)!

In today’s competitive market, almost every business needs a video to promote sales and influence company branding!  The great news it’s much easier today to create them, especially for small businesses that don’t have the financial resources that larger companies do. But when the video is complete, what next?

Every business owner can start building awareness rapidly by using web video, even uploading their own videos. By now, most people know that vid...

When it comes to your corporate image, a video is the most exciting way to brand your business and promote your products.

These days most web surfers would rather watch a video than read your brochure when looking at your website.  That’s not to say you still shouldn’t have everything written for reiteration online but don’t you think seamlessly coordinated images and sounds will motivate a customer to buy much better?  It’s easier and under...

Hiring local professionals can be challenging at times. When it comes to a video crew, everyone who owns a camera these days thinks they are a pro moviemaker. Well they may make a cool video for youtube, but it's probably not going to represent YOUR business in a positive way.

Not only should the videographer you hire have a good camera, but they should be using a tripod and professional grade audio recording device or microphone.

• Camera

After you've decided to shoot a video, the next question should be, what format do I need it in?

SD refers to Standard Definition video platform versus HD (High Definition) video. In a nutshell, HD has higher resolution which records more detail but may get lost depending on how it's viewed. But we're not gonna discuss pixel counts and lines per inch, but do want to give you just enough information to help you make the right decision.  Bottom line: A good producer should offer you ...

Do you video blog? Do you know what a blog is? According to wiki, it’s a “web site on which an individual or group of users record opinions, information, etc. on a regular basis.”  Savvy web surfers have been reading and writing on blogs since the concept took off, some since internet started, but now it has a name, and frankly I think it’s like having your own newspaper column. But who is paying attention?

Let’s talk webcam video blog, an ...

CEAG: Crucial Enduring Advertising Goals

Is your ultimate goal to create a buzz about your business or product now, but not later? The music business calls that a one-hit wonder. We call it viral videos. Unless you create a campaign to follow up on the first video, it’s a one time position in marketing.

But if your goal is to create long-term standing of your brand, then you need to look beyond the here and now! Don’t waste your time, money and energy on...

I get calls all the time from potential clients asking me if I shoot in Hi Def (High Definition) video. You may even be saying, "WHO CARES" about HD, SD, or DSLR videos, I just want a video on my website! Folks, I know this is gonna be a bit technical so I will make this weekly blog short and sweet.

As technology is constantly changing, you may get confused thinking you must have your project shot on Hi-Def (HD) or what...