New Vision Videos for TV & Web

5 Arguments About Web Video

Internet marketing happens faster than the speed of light! It’s new, then it’s old news. But nevertheless, web video is hot! So why aren’t you utilizing it?  Do you have arguments reasonable enough not to, or are you in need of educating yourself to the contrary?

1)     Who needs it?

Everyone. Every business. Every venture. Every organization. Every project. Youtube is one of the top 3 search engines these days on the internet. Are you there? If not, why not? If you think you can’t afford it (well you haven’t called us, but must I digress) then shoot it yourself! Just get online already! Even the newspapers and magazines are now online with their videos selling their products and promotions.

2)     Who can afford it?

Seriosly, folks, you haven’t called us. But let me tell you a secret. Web is forgiving and you don’t need to spend thousands of dollars for 1 video. It’s not going on national broadcast television but it WILL go internationally. Small budgets videos can be some of the best and go viral! All you need is a great idea, and people will forgive the low budget look, actually they might believe its REALITY and not some produced slick spot you spent a fortune on to then charge back your clients in product prices.  Remember Mento’s commercials? They looked terrible on tv , but they worked! And more than not, you don’t need to pay for an expensive spokesperson to sell your product or service. What’s wrong with YOU on camera? Be real. Be affordable. And host it on youtube to save you money since it is #1 video site on web.

3)     Who knows who’s watching?

Are you worried no one will watch it? You spent the little amount it took to invest in your web video. Then you posted it online, and wonder who, if anyone is watching?  Get traffic to your video through target marketing plans, SEO (search engine optimization) and google tracking. Showcase your video directly towards audiences. Even youtube analytics keeps track… for a small fee you can now promote your videos.

4.)    Who has the time?

Leave it to us. (Sorry, sales pitch again). I know I know- this is a BLOG people. But acutely enough it takes only an hour to produce a short web video!  That’s if you shoot it yourself with a web cam, or iphone, then upload straight to youtube. See, created and distributed in a matter of 1 hour. Just like video bloggers do. Quick and simple. But if you want a more professional look, hire a professional video company. Most short videos can be turned around in a week or less. Then send it out via an email link and wham! You are online.

5.)    Who's that watching them videos?

All ages, really. Internet reaches all audiences, worldwide. If you want a certain demographic to tune in to watch it, then you need to write and produce it targeting that group. And you need to market it to that specific viewer as well. Then post, host and advertise it’s whereabouts to them.

Do you have other arguments about why you shouldn't have or don't need web video?  Post comments or replies to us here. We will argue back, nicely of course!