| Posted on January 28, 2012 at 12:50 AM |
In today’s competitive market, almost every business needs a video to promote sales and influence company branding! The great news it’s much easier today to create them, especially for small businesses that don’t have the financial resources that larger companies do. But when the video is complete, what next?
Every business owner can start building awareness rapidly by using web video, even uploading their own videos. By now, most people know that video hosting sites like Youtube allow the end user to make their own channels, sort of like a television channel. And millions of potential customers are surfing for entertainment & information daily (hourly) awaiting topics of interest for their own viewing pleasure!
Small businesses don’t have to just buy expensive cable or broadcast airtime to get the word out to their target market, but how do you get your video noticed? As with everything money talks and trendy web video concepts I'm about to share not only allow you to get your video online for free, but with a few dollars you can get your video promoted and even sponsored!
Again, video portals like youtube can be beneficial, mostly because it's owned by powerhouse Google, and with their ancillary products and services, you can buy or bid to have your videos get higher ranking with video campaigns and ad words for video. Launching your video programming is much like the old TV Ad Agency Advertising, where you first gotta know your target demographics and how much you are willing to spend.
After you create your channel, upload your content, next embed (insert) your video in your website, e-newsletters and start increasing your “click-through rates” that helps let people you are innovative and want to communicate in a simple manner, helping your clients save time by not having to read everything.
Viewing videos used to be annoying because you had to download this or that player, but youtube’s new iframe encoding allows almost anyone on any computer, smart phone or internet tv to view your content without hassle in playback! Another plus.
So web videos will promote your company, interact with viewers and improve content on your site. And you don’t have to pay to store them on a server, since youtube is hosting them for free. But if you want to spend a little talking cash, sign up for google services and brand your business, build a unique audience base.
Just look at the latest branded entertainment tv show we produced, www.fishdaytona.com . It's all thanks for google. Youtube has increased our fan base by offering options like tags, adwords, sponsorship and subscriberships. All we had to do was produce the professional videos and post them on their site!
Can you tell we are a little giddy over 'em? We are talking money not leaving our branding pocket!
km
Categories: Weekly Blogs