|Posted on May 8, 2012 at 4:25 PM|
I think we all can agree that video marketing is the trend that is remaining on top of its game! Just ask the hundreds of thousands of newspaper columnists, online reviewers, book authors, marketing economists and even your kids who spend at least 5 hours a day reading, writing and talking about the power of video. So what is YOUR business waiting for? What is YOUR excuse?
It seems I hear the same points trying to be made each week when I am out seeking new business. Everyone seems to “want” a video, but when it comes down to signing the proposal, there is really a surprising answer. They want it, know they need it, but…they hesitate. My guess is it’s out of fear, so this week I will address this issue. As arguments can always be made about a number of things, I thought I’d touch on the basic 5 excuses presented to me, sometimes daily.
Not enough money.
I can say without a doubt that COST is the major inhibiting factor from the small businesses I pitch. It all comes down to ROI or return of investment. I like to educate clients of the benefits and ROI by justifying the level of work that goes into them getting new clients or at least appealing to new ones. How many lunches, drinks, postcards, gifts and time does it take you to reach AND get attention of at least 1 new customer? Once you find out the real cost of a video production and measure it to the cost of getting a new customer, or running one small business ad in the paper, you will see it’s less cost coming out of your pocket.
Specific videos have certain price tags. It’s like when you go get your car washed, and there is silver, gold, platinum packages to choose from, sometimes you just want the quick fast down and dirty (well you know what I mean) and sometimes you want your car to look it’s best. Same here with video- a bad car wash is like cheaply made video that will end up losing your customer or getting bad attention. Spend the money to get it done right the first time. A lot of work goes into making your company shine and look awesome. Pay accordingly.
And lastly, on the money saving tips- you may wonder why you should pay a producer to create the video when your kid or secretary could do it for a fraction of the cost. Just because you have a video camera and editing system that you paid $99 doesn’t make you a video producer. Just cause’ I have internet medical website, doesn’t make me a doctor. Your customers will pass you by if you aren’t wowing them so leave it to the professionals. If your clientele have to read endless crap on your website you just cost yourself a customer. What is that worth? Video is worth every penny spent. And sometimes it's pennies to produce.
Not much time.
Video can save your company thousands in money and time. Think about time spent training, traveling, recruiting, marketing, etc. If you incorporated a "new employee orientation" into a video campaign, you won’t have to train each individual employee- rather plop them down in the conference or break room with a coffee and DVD player and they get trained while you spend time finding new customers!
As for the creative process, a full service video production company is just that- full service! If you hire a seasoned professional producer, you don’t really have to do anything. Just depends on where you want to cut costs or have the producer take care of every detail, or that new employee you just hired who watched your ABOUT COMPANY video and now understands your concepts! Whoever is the point person is as simple as someone to help guide the process or just someone who can email us your camera ready logo, we will write script too!
Not having trust.
Trust is important. Trust takes time. To trust just any video production company isn’t ideal – we know! We’ve seen companies come and go over our 20 years, and believe that the slow impact model works. We like to educate our clients and demonstrate the benefits of a videos' value. A great video not only showcases how special your company is but understand that producing content that highlights the “heart and soul of who you are” is most important. Plus we believe in what we do and want to help you succeed. So we work with your webmaster, marketing team and create an endless loop of synergy. We share our knowledge of SEO, help you get your video onto a mobile-friendly site, and deliver quantifiable advertising possibilities. Trust is gained.
No wanting change.
The old sayin’ that people don’t like change, not even a bank teller, rings true. But to stay competitive in today’s economy, we all HAVE to change. Video is just part of the marketing equation these days, but creating engaging valuable content and showing the worth of your product and services will build trust with customers helping you connect with possible clients much faster in the future!
Remember, do if yourself might be cheap, but the skills required to use the new tools are not the same. Tools don't make the toolmaster, trust and experience does!
Not wanting to be on camera.
People say they want their 15 seconds of fame, but when it comes down to it folks are fearful they will look stupid on camera! I tell all my client’s that we are not shooting live television, so if you mess up, we do it over until you polish it. And frankly, it’s my job to make you look good, so relax and let's have some fun with it. If I don’t believe you, no one else will, so I will do what it takes to help you standout amongst your competitor- in a positive light!
In todays’ fast pace, quick decision making world wide web, you NEED to be on camera. Heck- even I did! (Check out my video below.) Before we shoot, I give you tips to help you relax, breathe and ask you to allow me to direct you so you can focus on your sales pitch. But really it all comes down to message and content. You don’t have to go on camera, and maybe shouldn’t. If we decide during the creative process that you won’t be introducing yourself to potential customers on camera, then we will have Plan B. Let us be the professional creative directors, sometimes a voiceover really is the answer. Or better yet, testimonials from your customers along with a spokesperson.
No matter what your excuses is or isn’t, you need to dominate your market- and can start doing that with a compelling, time and money saving entertaining video that builds trust with your customers.
Call me if you have another excuse I didn’t cover… so I can stay ahead of my competitors and answer your concerns! Kathryn Creative Director 386-788-1596 Enjoy my video: