|Posted on October 19, 2011 at 10:15 PM|
Hiring local professionals can be challenging at times. When it comes to a video crew, everyone who owns a camera these days thinks they are a pro moviemaker. Well they may make a cool video for youtube, but it's probably not going to represent YOUR business in a positive way.
Not only should the videographer you hire have a good camera, but they should be using a tripod and professional grade audio recording device or microphone.
Don't worry folks, I ain't gonna get all technical on you, as you are probably already saying, "like WHO CARES", but the final quality of your video is directly related to the quality of the camera (such as offering the best color and resolution). You wouldn't expect the professional still photographer to use an instamatic during a wedding or family portrait! Don't allow anyone to tell you it doesn't matter. They don't necessarily need the latest and greatest, because if your crew is constantly buying new equipment, YOU will be the one paying for it in high production rates. But a professional digital video camera should be bigger than the palm of their hand!
You also want to make sure the shots are steady, a practiced videographer will use a Tripod mounted camera and an experienced one will know how to go handheld when it's necessary for more exciting angles and versatility. You don’t want shaky cam. Unless you are a hip hop music video or roller coaster ride
And last but not lease, make sure your crew has a PRO microphone. Trust me when I say I’ve seen some of the worse video produced at professional rates than you’d imagine. Audio is 50% of the finished product. Poor audio can ruin a video production. I recently edited a project that a client wanted to include testimonial videos that were shot with a consumer camera, no mic. It downgraded the professionalism of the final video although I was able to add filters and lots of fixing in post production (which again cost the client extra) but all it would have took was a microphone recorded at correct levels to make that spot a national image piece.
Now, if you are hiring a college student - thanks for supporting the up and coming next generation video crew. But I hope you expect what you will be getting to be less than what a seasoned veteran professional video crew can give you. And what it will do for your business image.
3 little things is all it takes to make or break your corporate image!
Call anytime for free consultation! 386-788-1596